Change is here. We’ve officially reached the tipping point in the rise of streaming. According to Samba TV, streaming has now caught up to linear TV platforms in time spent viewing, with half the population tuning in to traditional television while the other half are streaming TV. Either way, it’s all TV in the eyes of the customer.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.