The UEFA Championship League brings in many viewers from around the world, watching to see which soccer teams will come out on top. For advertisers and ad agencies looking to reach buyers of their products who watch these games, TRA’s Media TRAnalytics® can eliminate wasted media spend by helping advertisers, ad agencies, and networks buy and sell television media to generate sales and increase revenue.
As reported in Advertising Age, the top three spots for Hispanics on Spanish Language Cable TV programs are Fox Deportes’s UEFA Champions League. Using this information, TRA’s StoryFinder also reveals that UEFA Champions League attracts audiences that are purchasing Asian made vehicles, as indicated in the chart below. In fact, a recent study indicated that Asian made vehicles were the preferred car choice among Hispanics. With this information from TRA’s Media TRAnalytics®, advertisers are able to gain new clients as well as increase their share of the media buy by finding The Right Audience®for their product, thus increasing their return on investment!