Beer and "The Bachelorette" Make For a Winning Combination - DailyTRA

Will you accept this rose? is the line most often used to select the group of eligible men who will live on for another week on the popular ABC show The Bachelorette. With today’s DailyTRA, we’d like to offer advertisers of Beer not a rose but a rose-like snippet of information to guide them in finding The Right Audience™ for their products. While The Bachelorette ranks 6th in the ratings for Broadcast programs, it ranks 1st in the TRA index for Beer buyers among these top 10 shows. What does this mean for beer advertisers? Reallocating your media dollars to include the right programs will allow you to find the best audience for your product as well as maximize your ROI and ensure that you’re the one holding the rose at the end of the night.

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