Best Performing Media Sales Organizations as Rated By Agency Planners/Buyers

The Myers Report
Cover image for  article: Best Performing Media Sales Organizations as Rated By Agency Planners/Buyers

Among 132 leading media organizations evaluated in a recent survey conducted by The Myers Report, 75 failed to achieve positive performance ratings by more than 40% of their agency business partners. The Myers Report has released results from a new survey of 3,400 agency media decision-makers and buying/planning influencers that includes a ranking of the fifty-seven media sales organizations across nine media categories that were rated as Best in Class or Preferred Vendors (Top 2-Box on a 5-point scale) by at least 40% of respondents engaged in an active business relationship with them. Only twenty of those companies achieved top 2-box ratings by more than 50% of their agency business partners, led by Google with 66% of media planners/buyers/influencers rating it as Best in Class or Preferred Partner. OUTFRONT and Vistar led the best performing overall media category, Out-of-Home, both with a 64% Top 2-Box performance, followed by META, in the Social/Search category at 62%. Rounding out the top-six best performing sales organizations were Spotify (60%) in Audio, and Locality in the Local Media category, also at 60%. YouTube and NBCUniversal led the Broadcast/Cable/Video category with 51% positive ratings. Eight Sports Media sales organizations are included among industry leaders while no News Media sellers broke through with 40%+ of business partners rating them positively. Talon, a newcomer in the U.S. out-of-home category, achieved an impressive 100% positive Best-in-Class/Preferred rating, although among a small base of respondents in its inaugural year after expanding from the UK.

LEADING MEDIA SALES ORGANIZATIONS
(Rated as Best-in-Class/Preferred Partner by 60%+ of Agency Business Partners)

GOOGLE
VISTAR MEDIA
OUTFRONT
META
LOCALITY
SPOTIFY

57 LEADING MEDIA SALES ORGANIZATIONS
(Rated As Best-In-Class Or Preferred Partner By 40%+ Of Agency Business Partners)

AUDIENCE DELIVERY
AMPERSAND
CADENT
DIRECTV
EFFECTV
FREEWHEEL
KATZ DIGITAL
LG ADS
LOCALITY
SAMSUNG ADS
VIZIO

AUDIO
CUMULUS/WESTWOOD ONE
iHEART MEDIA
KATZ RADIO
NPR
SPOTIFY
STITCHER
SXM/PANDORA
TELEVISA/UNIVISION

BROADCAST/CABLE/VIDEO
AMAZON PRIME
DISNEY ADVERTISING
NBCUNIVERSAL ADVERTISING SALES
PARAMOUNT GLOBAL
WARNER BROS. DISCOVERY
YOUTUBE

EDITORIAL/FEATURE CONTENT
BUSTLE DIGITAL GROUP
CONDENAST
DOTDASH MEREDITH
THE ECONOMIST
THE NEW YORK TIMES
THE WALL ST. JOURNAL
THE WASHINGTON POST

LOCAL TV/VIDEO
CBS TELEVISION GROUP
DISNEY/ABC TV STATIONS
FOX-TV STATION GROUP
GRAY TELEVISION
KATZ TELEVISION
LOCALITY
NBCU LOCAL
TEGNA

NEWS MEDIA

NO NEWS MEDIA ACHIEVED POSITIVE RATINGS AMONG 40%+ OF THEIR BUSINESS PARTNERS

OUT-OF-HOME
CLEAR CHANNEL OUTDOOR
INTERSECTION
LAMAR OUTDOOR
OUTFRONT
VISTAR

SOCIAL/SEARCH
GOOGLE
META
PINTEREST
TIKTOK
YOU TUBE

SPORTS
CBS SPORTS
ESPN
FOX SPORTS
NBA-TV
NBC SPORTS
NFL NETWORK
WBD SPORTS
YES NETWORK

The Myers Report, which is entering its 40th year as the leader in researching, analyzing and reporting on media company performance and advertising industry trends, generated detailed feedback from more than 4,000 respondents. Questionnaires were fielded in partnership with leading agency holding companies, major independent agencies, the 4A's, and American Marketing Association during July and August. In addition to the 132 media sales organizations in nine media categories for which in depth perceptions data was collected on twelve performance categories and twelve innovation deliverables, The Myers Report gathered information on agency and brand interest in building relationships with 106 additional companies in the Commerce/Retail, Programmatic, Metaverse/Gaming, Connected TV/OTT, and Data/Analytics categories.


For more insight into the increasing complexities in media and advertising, join us for Jack Myers' breakout session at the MFM Annual Conference, "Understanding the New Economics of Media Buying and Selling" on Tuesday, May 21 at 10:30am.

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