Big Brother Cleans Up Nicely - DailyTRA - MediaBizBloggers

What do Big Brother and Soap/Body wash have in common? The short answer…dirt. The first dishes the dirt while the second washes it away. Advertisers of Soaps and Body Washes spend millions of dollars planning and executing campaigns trying to find “The Right Audience™” but there is always some waste involved when planning with age/gender demos alone. With TRA’s Media TRAnalytics®, TV advertisers are able to target their ad spend to a more clearly defined audience and reduce waste to increase sales. For example, advertisers of Soaps and Body Washes would do well to take note (and tailor their ad spend accordingly) that Big Brother and 60 minutes have the highest concentration of households that buy a lot of Soap and Body Wash products. So what does this mean for advertisers? By using TRA’s patented software, they will increase their ROI and clean up nicely … in terms of revenue.

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