Blip, BlogHer, YouTube and Federated: Most Innovative Digital Companies

BlogHer and Blip.tv achieve unprecedented unanimous outstanding performance ratings for "Innovation and Market Leadership" among digital agency executives in the recently released MyersBizNet Media Satisfaction Survey. Among 28 "digital native" companies that were included in the survey and had a sufficient respondent base among digital agency respondents, BlogHer and Blip were ranked first, with 100% of respondents rating them each 4/5 on a five-point leadership scale. Perceptions of Blip decline precipitously among full-service media agency executives, who ranked You Tube first and Federated Media second for Innovation.

The MyersBizNet survey, which included 42 digital native companies and the digital organizations of 29 legacy media companies, offers media executives unique detailed insights into perceptions of their company's and competitors' comparative value and marketplace performance. Full detailed reports from the MyersBizNet surveys are available exclusively to MyersBizNet premium members. Scroll down for additional insights.

Microsoft Advertising is ranked positively for Innovation and Market Leadership by 83% of full-service media agency executives (4^th rank) but only by 64% of digital agency executives (24^th rank). Digital native companies that are more positively perceived for Innovation by full-service media agencies than by digital agency execs also include YouTube, Federated Media, Demand Media, Facebook, AOL/Ad.com and Pandora.

Conversely, digital native companies that are better perceived among digital agency executives for Innovation include Amazon, Blip, BlogHer, Brightroll, Media6Degrees (now Dstillery), Buzzmedia, Vibrant Media, About.com, 33Across and IGN.

Tremor Video and Undertone had sufficient respondent bases to be included in top 12 performance rankings among total respondents, but had an insufficient respondent base among agency specific respondent groups.

Source: MyersBizNet Annual Survey of Advertising Executive: Digital Native Media Companies. 300 total respondents. Conducted September 2013. Full methodology and full list of included organizations are available by request. Premium and Platinum MyersBizNet Members are receiving full detailed reports.

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