Bloomberg TV Gets Highest Composition of Doctors among News Nets- DailyTRA

Traglobal
Cover image for  article: Bloomberg TV Gets Highest Composition of Doctors among News Nets- DailyTRA

 As Bloomberg TV begins a major marketing effort whose goal is to broaden the network’s audience beyond the traders and brokers who are now the core audience, the network’s executives are probably also exploring the plethora of advertising revenue opportunities inherent in a broader audience. With a broader audience comes an opportunity to approach advertisers in a wider array of categories, from pharmaceutical advertisers to CPG advertisers.

TRA’s True Target Index Report shows that Bloomberg TV already has the highest composition of Doctors in its audience among relative to other News networks. This kind of insight can only come from TRA’s Media TRAnalytics®. Armed with these insights, Bloomberg can demonstrate to advertisers how they can find The Right Audience™ within their programming.

For more information, please visit us at www.traglobal.com/blog or send an email to dailytra@traglobal.com.

Copyright ©2024 MediaVillage, Inc. All rights reserved. By using this site you agree to the Terms of Use and Privacy Policy.