Blowing Up ROI by Reallocating Media Spend For Facial Tissues- DailyTRA
Of the fourteen Cable programs that topped the ratings for the week of Sep 27th, two indexed highest for Facial tissue buyers. Advertisers such as Kleenex, Scotties and Puffs should take nose (oops, that should be note!) Advertising on the other twelve programs could lead to underachieving results in terms of product revenue. By reallocating media spend from these underachieving programs to those with more opportunity, it will allow advertisers to increase the efficiency of their media spend and increase revenues without any change in cost. With TRA’s Media TRAnalytics®, advertisers are armed with the household’s actual buying behavior. This allows advertisers to know exactly who The Right Audience™ is for their product and tailor their messages and spend accordingly.
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