Boosting Brand Strength: How to benchmark and strengthen brand equity

The Conference Board InSites
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How can one assess the "strength" of a brand’s equity across time, categories, geographies, social media, and, even more inestimable, in people’s minds? Michael Sussman, CEO at Brand Asset Valuator (BAV) and his team, has spent decades focused on these very questions, accumulating some ten billion data points on over 55 thousand brands across the world, tracking their equity strength and correlating this information to financial and market performance, as well as the brand’s position in the social media world.

Hosted by:

JP Kuehlwein, Principal, Ueber-Brands, Marketing Institute Leader, The Conference Board

Participants:

Michael Sussman, Ph.D., CEO, BAV Group

Sandrine Martin, Analytical Brand Strategist, BAV Group

Watch our video here.

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