Addressable advertising has changed the way marketers approach their TV buys. In an age where ads now find the viewers -- rather than viewers finding the ads -- brands are using data to both understand consumer behavior and target against it to ensure that the right ads reach the right audience at the right moment.
As viewing behavior has transformed into multi-platform consumption, industry leaders have enhanced addressable technology to reach these viewers across multiple devices. I've had the opportunity to live and learn best practices, and help apply them in my role at DISH Media Sales. While I'll share more in the upcoming free webinar in conjunction with Adweek on April 20, the following are key opportunities that we encounter with cross-platform addressable advertising today:
In this somewhat nascent approach to cross-platform brand delivery, addressable advertising is making steady headway in the media industry, with many advertisers adept in leveraging it to reach desired audiences where content is consumed. These benefits alongside additional tactics, case studies and applications will be shared in the educational webinar "Building Out Cross-Platform Addressable" on Thursday, April 20, 2017.
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