Buying the Obvious Programs is a Wasteful Way to Try to Reach Heavy Laundry Detergent Buyers - DailyTRA - MediaBizBloggers

Of the top ten rated Broadcast programs – CBS’s Two and a Half Men – was positively skewed to Laundry Detergent heavy purchasers, andin thesame week, the same was true of only two of the top ten rated Cable shows – TNT’s The Closer and Disney’s Hannah Montana Forever. Through TRA’s Media TRAnalytics® we can find the best programs for a buyer looking deeper to find programs skewed to the purchaser target that, like all shows, were of course priced based on the overall audience size e.g. women 25-54. On broadcast there are 63 programs with overall household ratings of at least 0.1, with Laundry Detergent heavy purchaser indices of 100 or higher. In all, 248 Broadcast and Cable programs are available with indices of 125 or higher and ratings of between 0.1 and 1.6. Most Laundry Detergent heavy purchasers simply do not watch the most popular shows.

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