Cadent Appoints TV Adtech Vet Les Carter as Chief Technology Officer

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Cover image for  article: Cadent Appoints TV Adtech Vet Les Carter as Chief Technology Officer

NEW YORK, Jan. 13, 2020 -- Cadent, the advanced TV platform company, today named Les Carter as its new Chief Technology Officer. In his role as Chief Technology Officer, Carter will oversee all engineering and lead the development of Cadent's data-driven advertising solutions across cable, broadcast, addressable set-top video, as well as the integration of the recently acquired 4INFO over-the-top (OTT) and connected TV (CTV) video buying solutions into Cadent's platform.

An experienced executive in leading the development of carrier-grade applications and scalable high-frequency transaction architectures, Carter brings expertise in next-generation, cross-channel TV, and he holds four patents in advanced TV technology.

Most recently, Carter was Vice President of Advertising Engineering at Hulu, where he led technology development for the over-the-top streaming company's advertising solutions. Before Hulu, Carter served as Chief Architect for Cadent, where he led technology strategy, design and implementation for advanced advertising solutions deployed across global MVPDs and their programming partners. Carter began his tenure at Cadent through BlackArrow, acquired by Cadent in 2015, where he built industry-first technologies leading to multiple patents, including Cadent's addressable linear TV solution.

Prior to BlackArrow, Carter held software engineering and architecture roles at companies in the UK and U.S., including TNT UK, Chordiant, acquired by Pega; Siperian, acquired by Informatica; and On Command, acquired by Lodgenet.

"Les has unmatched experience building traditional and next-generation TV ad technology, and he has the skills necessary to enable Cadent to continue to innovate in this dynamic, rapidly changing market," said Nick Troiano, CEO of Cadent. "Under his leadership, Cadent will continue building the technology platform the TV ecosystem requires."

"After working with Cadent as a partner in the TV ecosystem, I saw firsthand the unique opportunity that a scaled independent like Cadent has to drive the adoption of advanced TV advertising," Carter said. "I'm thrilled to rejoin Cadent at this exciting moment in its evolution, and I'm looking forward to building across our cable, broadcast, addressable and OTT properties to enable true cross-channel campaign orchestration for the TV ecosystem."

About Cadent

Cadent powers the evolution of TV brand advertising. We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sources—cable, broadcast, and OTT—our technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns. For more information, visit cadent.tv or follow @CadentTV.

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