Cadent's Becky Lofstrom on Taking Risks and Embracing Challenges (VIDEO)  

By WomenAdvancing Archives
Cover image for  article: Cadent's Becky Lofstrom on Taking Risks and Embracing Challenges (VIDEO)  

Becky Lofstrom, Senior Vice President of Ad Sales in the Midwest for Cadent, shares her journey, both as an individual and now a senior leader. She credits passion and a love of teaching -- and learning -- as being instrumental in helping her rise through the ranks. “It’s okay to take the curvy road when building a career,” she explains.

Lofstrom recalls how she baffled friends and family with some of her career turns, choosing companies of which many had never heard. “People would ask, ‘Why are you going there? Nobody knows that place,’” she says. "I would answer, 'Well, that's the point! I’m going to put it on the map.’”

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