Calling TV's Bluff: Swartz's Conclusion to the 2013 Upfronts

By WomenAdvancing Archives
Cover image for  article: Calling TV's Bluff: Swartz's Conclusion to the 2013 Upfronts

As the last of the 2013 Upfront negotiations are drawing to a close, Ashley J. Swartz, CEO & Founder of Furious-Minds, is calling TV’s bluff. With overall prime-time broadcast volume down 5- 6 percent , Ashley asks “In what industry do you deliver a worse performing product and get to raise prices?”

Ashley J. Swartz (Red Fury) is CEO and founder of Furious Minds. Contact Ashley at @redfurynyc, www.linkedin.com/in/ashleyjswartz.

Read all Ashley's MediaBizBloggers commentaries at Furious Minds.

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