Can Muhammad Ali’s Rope-a-Dope Reinvent the Linear TV Ad Model?
By Jack Myers The Myers Report Archives
For TV network media sellers, the challenge is urgent: to reinvent the TV ad model through data collaboration, creative innovation, and measurement flexibility. For advertisers, the opportunity lies in aligning video investment with outcome-based planning models, optimizing every dollar across platforms, formats, and audiences.
Jack Myers
With over five decades of experience in corporate leadership, B2B research, management insights, and technological trends, Jack Myers is a visionary leader and a trusted source for guidance and preparation as generative AI and machine intelligence dominates …
