Watch Now: Cannes Lions' Phil Thomas on the Reinvention of B2B Marketing: Zoom Conversation
Conversations with the Community
Phil Thomas, Chairman of Cannes Lions, knows you're not yet prepared to plan your next industry gathering, but believes there's light at the end of the COVID-19 tunnel. The Ascential executive shares his update and perspective in a wide-ranging Leadership Conversation with Jack Myers. In addition to Cannes Festival, the Ascential family includes WARC, MediaLink and FinTech.
Phil and Jack discussed these topics and more:
- Current media and advertising economic outlook for Q3 and beyond
- Why and how the decision was made to cancel Cannes Lions 2020 and forego 95% of revenues
- Philosophy on digital events and what events will be like in 2021 and beyond
- Plans for other Ascential events, including FinTech in Amsterdam and Las Vegas
- Ascential's learnings on how to navigate and manage through a crisis
- Shift in corporate B2B priority from growth and scale to resilience and sustainability
- How to right-size businesses and re-engineer the base with human connectivity
- The Flight to Quality
- The role of creativity and purpose-led brand marketing
