Watch Now: Cannes Lions' Phil Thomas on the Reinvention of B2B Marketing: Zoom Conversation

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Cover image for  article: Watch Now: Cannes Lions' Phil Thomas on the Reinvention of B2B Marketing: Zoom Conversation

Phil Thomas, Chairman of Cannes Lions, knows you're not yet prepared to plan your next industry gathering, but believes there's light at the end of the COVID-19 tunnel. The Ascential executive shares his update and perspective in a wide-ranging Leadership Conversation with Jack Myers. In addition to Cannes Festival, the Ascential family includes WARC, MediaLink and FinTech.

Phil and Jack discussed these topics and more:

  • Current media and advertising economic outlook for Q3 and beyond
  • Why and how the decision was made to cancel Cannes Lions 2020 and forego 95% of revenues
  • Philosophy on digital events and what events will be like in 2021 and beyond
  • Plans for other Ascential events, including FinTech in Amsterdam and Las Vegas
  • Ascential's learnings on how to navigate and manage through a crisis
  • Shift in corporate B2B priority from growth and scale to resilience and sustainability
  • How to right-size businesses and re-engineer the base with human connectivity
  • The Flight to Quality
  • The role of creativity and purpose-led brand marketing

 

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