Ad time on CBS for Sunday's Super Bowl game between the Chiefs and Buccaneers is "virtually sold out," says the network, but it took a while. In 2020 the spots were gone by Thanksgiving, but in 2021 there was still as much as 20 percent unsold inventory in January. What gives? CBS charging $5.5 million for 30 seconds (with the creative costs extra) is one factor, but there's also some debate about what brands can and should be saying during the ongoing pandemic. And whether their money could be used in a more targeted way.
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