Cats, the Link Between "60 Minutes" and "Big Brother 12" - DailyTRA - MediaBizBloggers
Just when you think you have media all figured out, you learn that among the top 10 rated Broadcast programs for the week of August 16th, the audiences who are watching Big Brother 12 (CBS) and 60 Minutes (CBS) have something in common – they buy a lot of Cat Food. A couple of feline food facts for those curious, apparently the famous cat, Garfield's least favorite food is raisins, and Sir Winston Churchill was known to always eat meals with his tabby cat, Jock, at the table.
Through TRA's Media TRAnalytics® you can find other great programs, dayparts and networks on which you can most effectively reach The Right Audience™ for Cat Food category and brand buyers so you can "purrfect" your ROI on media.
For more information, please visit us at www.traglobal.com/blog or send an email to dailytra@traglobal.com.
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