It's day one of the new world order. CBS News has created an online live/on-demand 15 hour per day news service targeting consumers who prefer to consume video news on connected devices.
"CBSN is an important example of how CBS is able to leverage the unique strengths, talent and competitive advantages of its businesses to create exciting, highly competitive new services that meet evolving audience preferences for content consumption," said Leslie Moonves, President and CEO, CBS Corporation in the corporate press release. "There's a tremendous opportunity on these platforms for a true round-the-clock newscast. We're confident this service will appeal to both traditional news consumers and a whole new set of viewers."
TV Kind Of Everywhere-ish
CBSN will be available on CBSNews.com and its mobile website, key connected TV devices including Amazon Fire TV, Roku players and Roku TV™, and others, as well as the newly launched CBS News app for Windows 8/8.1 and Windows Phone 8/8.1 available through the Windows Store and Windows Phone Store. CBSN will also be available on the CBS News apps for Android and other leading platforms before the end of the year.
"CBSN demonstrates our continued advancement in the digital space, as we extend to new platforms and a wider audience," said Jim Lanzone, President and CEO, CBS Interactive. "We are developing original content exclusively for online, connected platforms in a true interactive format that viewers can control, allowing them to lean back or lean in to the segments and stories that interest them."
Yes, It Really Has Ads
The first thing I saw on CBSN was a black screen with a lower third that read, "We'll be right back." This was followed by a 30-second ad for Microsoft's Cloud. Then I saw a newsreader behind an anchor desk reading a story about something that did not feel like breaking or important news. I saw a link to an item about the upcoming Star Wars movie in a big column of stories on the left side of the screen so I double-clicked it. Bad idea, I was rewarded with two competing stories and had to close my browser window. I tried again and was additionally rewarded with the same unskipable 30-second commercial for Microsoft's Cloud. I saw the short piece about Star Wars – not really news, ugh! Then, wait for it... an additional play of the Microsoft Cloud spot... all 30 seconds of it.
Even so... I'm Excited and You Should Be Too!
It's day one and I'm just having a little fun with my friends at CBS News. Everyone should take note of today's date. It's an important day in history for Television the platform (not the art form).
"CBSN gives audiences a new window on our original reporting – we'll make it possible to see CBS News anytime, anywhere," said David Rhodes, President, CBS News. "We are making an important investment in quality news coverage on any device."
All the production glitches and on-screen typos and technical issues will be taken care of soon enough. What will continue to evolve is a world-class news service for a connected world. There are several compelling ways to consume news online. Text has a place, as does graphics and audio, but video content has the power to inform, enlighten and entertain in a particularly emotionally satisfying way.
Congratulations to Leslie Moonves and his team at CBS for their serious investment in the evolution of televised news.
Shelly Palmer is Managing Director, Digital Media Group at Landmark Ventures/ShellyPalmer. He is a trusted strategic advisor to the C-Suite of leading digital media, content, broadcasting and technology firms and a key driver of market, technology and strategic direction, as well as acquisition strategies, for his clients such as Unilever, Travelers, Astra Zeneca, Ford, GE, Fox (21CF), Meredith, Viacom, Condé Nast, Clear Channel and Verizon.
Palmer is well known as Fox 5 New York's on-air tech expert and for his work on the Emmy-nominated television show, Shelly Palmer Digital Living and the host of as his nationally syndicated daily radio report on United Stations Radio Networks. He is the patented inventor of the underlying technology for Enhanced Television used by programs such as ABC's Who Wants to Be a Millionaire and ESPN's Monday Night Football.
An award-winning composer, producer, writer and director, Palmer has worked with hundreds of brands, agencies, broadcasters, publishers and tech platforms on advertising and marketing campaigns such as, Meow Mix, Burger King and The City of Las Vegas.
He is the author of Television Disrupted: The Transition from Network to Networked TV 2nd Edition (York House Press, 2008) the seminal book about the technological, economic, and sociological forces that are changing everything , Overcoming The Digital Divide: How to use Social Media and Digital Tools to Reinvent Yourself and Your Career (York House Press, 2011) and Digital Wisdom: Thought Leadership for a Connected World (York House Press, 2013). For more information, visit shellypalmer.com.
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