Next week in Las Vegas, the annual Consumer Electronics Show promises to once again be an event that highlights the pace of change in technology and consumer behavior. I first heard about CES from the legendary Irwin Gotlieb, with whom I worked in my agency days. Irwin has provided tours at CES for many years, and they are an excellent way to experience new technologies first hand. Several weeks ago, I attended the CES 2019 Unveiled event in New York, which provided a unique overview. That event was hosted by Gary Shapiro, President and CEO of the Consumer Technology Association, and Karen Chupka, Executive Vice President of CES. Gary has authored such books on the pace of change as “Ninja Innovation: The Ten Killer Strategies of the World’s Most Successful Businesses” and “The Comeback: How Innovation Will Restore the American Dream.” Karen is the mastermind of CES with its multiple venues, content, logistics, people, production and security challenges. What follows are a few takeaways from the New York event.
Who attends CES?
According to a 2018 survey of attendees 182,198 people attended CES in 2018. Of that number 63,784 were international visitors. One of the largest groups to attend CES 2018 were in the Advertising and Entertainment category (a total of 33,346 attendees). A staggering 25,000 CEOs, Presidents and C Suite executives attended CES in 2018.
Why attend CES 2019?
CES 2019 will feature 4,500 exhibitors from 155 countries, regions and territories. The start-up area, Eureka Park, will host a record 1,200 exhibitors from 40 different countries. A decade ago automotive companies first started to attend CES. This year 150 auto exhibitors will be spread across a space larger than four football fields.
What’s new at CES 2019?
There will be a new class of exhibitors at CES that include John Deere, which will feature the future of farming. According to recent CTA research, 56% of U.S. adults have a favorable view of self-driving tractors for agricultural activities. JD.com will highlight the future of shopping via drones (photo below). Product and consumer package goods giant Procter & Gamble will share its vision of the connect consumer. Defense contractor Raytheon is also exhibiting, as CES is a destination for government leaders from around the world.
What to see at CES 2019?
CES features hundreds of content sessions, and with 5,700 exhibitors you could only spend fifteen seconds with each one if you wanted to see them all in the four days. Broadly, the most effective way to navigate CES is to identify the themes and to see and experience these technologies in action.
What are the key locations to visit at CES?
Tech East: Las Vegas Convention and World Trade Center (LVCC), Westgate Las Vegas (Westgate) and Renaissance Las Vegas (Renaissance). In these locations you will find innovations in audio, drones, gaming, augmented and virtual reality, vehicle technology, video, wireless devices, wireless services, digital imaging/photography or anything “i” coming to market. It is also home to many international exhibitors.
Tech West: Sands Expo (Sands), The Venetian, The Palazzo, Wynn Las Vegas and Encore at Wynn (Wynn/Encore). These locations feature the innovative power behind the industry’s emerging technology, including revolutions in fitness and health, the Internet of Things, wearables, smart homes, sensors and other high-growth areas of technology that changing the world. It’s also home to Eureka Park, the startup community at CES.
Tech South: Aria, Cosmopolitan and Vdara. Together, these locations are the CES epicenter for the advertising, content, marketing and entertainment communities, hosting a variety of C Space activities including conference sessions, networking events, exhibits and hospitality suites.
Photos by Dan Hodges
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