CFOs Are the Conductors of the Digital Transformation Orchestra (Video)

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Every financial executive in the media and entertainment industry that’s worth their salt will tell you that market forces are driving companies across the spectrum to enact digital transformation that eliminates redundancies, reduces cost, enhances customer experience and increases shareholder value. In this interview, MFM president and CEO Joseph Annotti discusses this topic with Leo Rohlinger, Executive Director of Industry Solutions Strategy for Oracle. Rohlinger led one of the best attended and highly rated Breakout sessions at the recent MFM Annual Conference and works with media and entertainment industry executives to implement such transformations in their own companies.

The most important components of a successful initiative, according to Rohlinger? "You've got to understand and embrace the 'why,'" he asserts. "If you don’t know why you’re embarking on this journey and have a clear vision in mind of what you want to accomplish by doing so, it will almost certainly fail." Other key factors to success include having a team devoted to the digital transformation process and allocating the needed resources to the initiative. The role of the CFO, says Rohlinger, is to be "the conductor, bringing in the resources from various departments -- finance, HR, IT, marketing, content development -- and getting them to work together toward the same shared goal."

Watch the entire interview above.

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