CFO's Five Best Practices for Reducing Costs and Increasing Effectiveness

By Jack Myers ThinkTank Archives
Cover image for  article: CFO's Five Best Practices for Reducing Costs and Increasing Effectiveness

MediaVillage members are managing their COVID-19 reduced personnel and overhead costs while measurably increasing their B2B marketing effectiveness and maximizing revenues. By consolidating and zero-basing B2B sales, marketing, communications and research budgets they're taking the first step to improved organizational efficiency and effectiveness. Breaking down outdated silos increases effectiveness across the organization, empowering reduced overhead.

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An investor friend pointed out that the COVID-19 business impact is accelerating already existing industry and corporate business challenges. Companies that have positive fundamentals will emerge stronger; those with core business problems will be weaker. Advertisers and other stakeholders will focus their attention and investments on enterprises that maintained their momentum and communicated their strengths and post-crisis growth potential.

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