Change Media Buying Tactics By Targeting The Right Audience - DailyTRA

By Maryann Teller Traglobal Archives

Advertisers never want their advertisements to go unnoticed, but if you’re still targeting based on demographics, chances are your media plan isn’t reaching The Right Audience®. Using TRA’s Media TRAnalytics®, advertisers are enhancing their media schedules to get noticed and increase ROI. TRA’s Media TRAnalytics® is helping advertisers optimize their media spend by providing factual purchase and viewing level data to identify the programs with the highest Purchaser Rating Points™ (PRPs™). For advertisers in the following 5 product categories Frozen/Refrigerated Dinners & Entrees, Batteries, Candy, Petcare-Dog, and Deodorant, the CBS’ program Blue Bloods is the perfect show to get noticed. To learn more about TRA Media TRAnalytics® and ways to increase your ROI please visit



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