Change Media Buying Tactics By Targeting The Right Audience - DailyTRA

By Traglobal Archives

Advertisers never want their advertisements to go unnoticed, but if you’re still targeting based on demographics, chances are your media plan isn’t reaching The Right Audience®. Using TRA’s Media TRAnalytics®, advertisers are enhancing their media schedules to get noticed and increase ROI. TRA’s Media TRAnalytics® is helping advertisers optimize their media spend by providing factual purchase and viewing level data to identify the programs with the highest Purchaser Rating Points™ (PRPs™). For advertisers in the following 5 product categories Frozen/Refrigerated Dinners & Entrees, Batteries, Candy, Petcare-Dog, and Deodorant, the CBS’ program Blue Bloods is the perfect show to get noticed. To learn more about TRA Media TRAnalytics® and ways to increase your ROI please visit



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