Cinema Advertising Leads to Purchase Intent... Key to Reaching Digital Video Viewers - Daily Data Sponsored by Screenvision
Today's Daily Data is Sponsored by Screenvision.
The movies are booming this year with admissions up as much as 12 percent compared to a year ago.
The key things is that with more and more consumers spending time at the movie theaters, more and more advertisers are following suit! One of the key reasons that marketers are shifting more of their advertising dollars to the Cinema sector is because of its measured layers of effectiveness.
In the Jack Myers Emotional Connection® survey, data shows that consumers time and time again are more attentive to ads at the theaters compared to TV; awareness is the starting point of all ROI measurement. In fact, this recall leads to receptivity of messaging and product usage…a brand manager's dream!
Overall, across all respondents, one-third of respondents pay more attention to ads at the movies vs. ads on TV.
Digital Video Viewers are +58 percent more likely to be attentive to ads at the movies and also more likely to purchase products/services seen at the movies.
| Pay More | Ads At Movies Seen | |||
| Attention | Index | as a Recommendation; | Index | |
| to Ads In | To | More Likely To | To | |
| Cinema vs TV | All | Consider Buying | All | |
| All Respondents | 32.6% | 18.4% | ||
| Skips Ads On TV* | 37.0% | 113 | 17.3% | 94 |
| View TV Programs Online, Portable Device, Cell | 51.4% | 158 | 42.5% | 231 |
| *Skips ads on TV All/Most/Some of the time |
Source: Myers Research on the Emotional Connections of Audiences to the Media They Consume. Conducted online among 8,000 respondents aged 15-55. Daily Data sponsored by Screenvision.
