Pre-movie video advertising is the hightest indexing medium among audiences who say they are"very likely/extremely likely" to pay attention to advertising in 21 media categories. Pre-movie video advertising indexes 134 compared to the average attentiveness of 100. (Pre-movie video advertising is 34% higher than the index average.)
Likelihood to pay attention to advertising messages | |
Index | |
Movie Theaters Pre-movie video entertainment | 134 |
Movie Theaters Pre-movie slide messages | 122 |
Movie Theater lobbies (posters, video, kiosks, etc.) | 118 |
Home, Food & Family Interests Magazined | 117 |
Entertainment Weeklies | 116 |
Websites you visit for TV and movie related information | 113 |
Primetime Drama Series | 108 |
Women's Lifestyle and Special Interests Magazines | 107 |
News Magazines | 102 |
Travel Publications | 101 |
Situation Comedies | 99 |
Primetime Reality Series | 99 |
Elevator TV Screens | 93 |
Primetime Variety / Competition Shows | 87 |
Video displays in public locations | 87 |
Men's Lifestyle and Special Interests Magazines | 87 |
Gossip Tabloids | 86 |
Video displays at Retailers | 85 |
Dramadies and Primetime Soaps | 84 |
Business Publications | 84 |
Video in Grocery and Drug Stores | 72 |
Source: Myers Research on the Emotional Connections of Audiences to the Media They Consume. Conducted online among 8,000 respondents aged 15-55.
Today's Daily Data is sponsored by Screenvision