Cinema Commercials Are Interesting
By Maryann Teller Cinema Advertising Archives
Think no one pays attention to advertising? Think again. A stunning 63% of teens 15 to 17 and 55% of adults 18 to 24 say they pay more attention to commercials in movie theaters than commercials on television. Nearly 50% says movie theaters have commercials that are interesting to them. Even among adults 25 to 54, 43% say they pay more attention to commercials in the cinema than TV commercials.
Originally published on December 20, 2007
Source: Myers Emotional Connections™ Research 2007.
Maryann Teller
Maryann has been part of the Myers team for over 30 years. She manages internal operations including content distribution, web management, human resources, accounting and research administration.
