Cinema is the #1 Medium to Compensate for Under-Delivery of Broadcast and Cable Impressions - Daily Data sponsored by Screenvision

#1 Key Demos who frequently view TV programs online and on portable devices index exceptionally high for seeing and paying attention to cinema advertising indexing 158 compared to total adults for "I pay more attention to commercials in movie theaters than on TV."

#2 Key target audiences of adults who frequently view TV programs online and on portable devices consider advertising a recommendation. This key audience indexes 231 against total adults for "consider advertising a recommendation" and "are more likely to purchase the goods or services advertised."

#3 Those who time shift more than half their total weekly TV viewing index 122 against total adults for "movie theaters have commercials that are interesting to me;" 136 for "I pay more attention to commercials in movie theaters than on TV;" and 118 for "when I see advertising at movies I consider it a recommendation and am more likely to purchase the goods or services advertised."

#4 Adults who regularly go to the movies with children aged 2 to 10 pay more attention to advertising. They index 121 against total movie-goers for "movie theaters have commercials that are interesting to me;" 113 for "I pay more attention to commercials in movie theaters than on TV;" and 111 for "when I see advertising at movies I consider it a recommendation and am more likely to purchase the goods or services advertised."

Source: Myers Research on the Emotional Connections of Audiences to the Media They Consume. Conducted online among 8,000 respondents aged 15-55. Daily Data sponsored by Screenvision.