Cinema Pre-Show Audiences Pay More Attention to Advertising - Daily Data Sponsored by Screenvision

Audiences who are typically in their seats at least 20 minutes before the movie trailers index 152 against total movie-goers for "movie theaters have commercials that are interesting to me;" 136 for "I pay more attention to commercials in movie theaters than on TV;" and 174 for "when I see advertising at movies I consider it a recommendation and am more likely to purchase the goods or services advertised."

Source: Myers Research on the Emotional Connections of Audiences to the Media They Consume. Conducted online among 8,000 respondents aged 15-55. Daily Data sponsored by Screenvision.