Classic Jack Must Read Research Advances.
Click on the headline to read each commentary.
Corporate Spotlight: MarketShare Partners Shifts Metrics from Eyeballs to Outcome
TRA Global Issues Special Report on Set-Top Data Providers
The Ad-Supported Video Industry: A Consumer Evolution, Not a Revolution - Brian Wieser
Research in the Digital Age: Follow the Yellow Brick Road - Shelley Zalis
The Unequaled Power of Great Creative Ideas: ARF Interview with Christa Carone, CMO of Xerox
Jack Myers Video Commentary "Special Report on Set Top Box TV Research"