Clean Up With Better Media Tools - DailyTRA - MediaBizBloggers

Cleaning one’s home is no small chore. Households need to make sure they have the right cleaning tools to get the job done right. Buying and planning media is also a chore that needs the right tools to get the job done right! To help TV advertisers make sure they speak to the right homes, TRA can help Cleaning Tools advertisers find The Right Audience™ for their products.

In this example, for the week of August 16, 2010 to August 22, 2010, two of the top ten rated cable programs, as reported in the New York Times, reached heavy purchasers of Cleaning Tools. These two programs are episodes of Pawn Stars, a program about people selling/pawning items to clean out their homes while collecting cash. By moving beyond just ratings in the media planning and buying process with TRA you can now be sure that you will have a squeaky clean media plan that will deliver the most effective buy!

For more information, please visit us at www.traglobal.com/blog or send an email to dailytra@traglobal.com.

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