Clear Channel Outdoor Fall Preview: What We're Loving in OOH
As nature's palette shifts from sunny yellows and nautical blues to the orange and auburn of autumn, our carefree attitudes have also shifted -- it's back to school and back to the grind. Coffeehouses smartly stockpile pumpkin spice, brewers roll out their Oktoberfest selections and trips to the market now involve traversing Halloween scarecrows and dancing skeletons. Out-of-Home advertising embraces this seasonal turn, with brand messaging highlighting end-of-summer sales, fall fashion previews and the kickoff to new "Must-See TV" (seeding future addictions).
Getting a jump on fall, Wyman's of Maine, the largest U.S.-owned blueberry grower, ran a social awareness campaign to draw attention to the plight of the dwindling honey bee population. Over the span of several weeks, Wyman's gradually added a growing beehive to their #NoBeesNoBerries billboard along an expressway in Boston. Watch it grow in the photos below!
Let's take a look at some other buzz-worthy campaigns from August, before we close the chapter on summer 2016. Out-of-Home standouts included a Mazda conditional ad campaign that rotated its messaging dependent on time of day to be more in-tune to consumer drive-time; a flashing ad that intuitively reminded people that grabbing a Jimmy John's sandwich is "Freaky Fast" just like the locomotive the ad is displayed on, and TXU Energy's fluffed-out 3D pillow (over 14 feet tall), making everyone who saw it yearn for a better night's sleep. Ten images are presented below; one -- a billboard for the new FX series Atlanta -- is pictured at top.
Inspired by the OOH shared here? Check out iHeartBillboards for more Out-of-Home love!
The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillage.com/MyersBizNet management or associated bloggers.
Jennifer Hurley
Jennifer Hurley oversees marketing operations for Clear Channel Outdoor, connecting content to sales and marketing teams, to maximize productivity. In addition to all the tech stuff, Jennifer manages CCOA’s 100+ year-old corporate archive, a colle…
