We hope your ears aren't still ringing from the fireworks and your belly's not aching from witnessing Joey Chestnut inhale 68 dogs during Nathan's Annual Hot Dog Eating Contest. (Sixty-eight! How is that humanly possible?!) To help you ride summer's waves, sit back with a frosty one (lemonade, of course) and check out this creative-packed gallery of some of the finest out-of-home campaigns pumping heat this summer! If you were ever curious about what your pets do when you're not home, we have sniffed out the answer -- they take over Times Square. Nearly two blocks of prime real estate in NYC were dominated by Clifford-sized billboards for Universal Pictures’ The Secret Life of Pets, a feat so impressive that it made the local news.
The film's outdoor campaign not only took over Manhattan, but covered displays across the globe, including street furniture and transit ads in Ireland and Norway. Globe-trot our gallery below:
Although a hard act to follow, we're sharing even more creative greatness (sans hairballs). Apple expands its Shot on iPhone campaign with new user-generated images snapped from the iPhone 6; Miller Lite kicks it old school with a gargantuan boom-box; and be sure to absorb the winning designs from Project Yellow Light's PSA billboard contest to prevent distracted driving ("Better Left Unread than Dead"):
For more best practices on utilizing the power of outdoor creative, visit iHeartBillboards.
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