Every week, Jack Myers shares his unique perspective on the state of the media and advertising business in this free video. Jack's full report and economic forecasts are available to members at www.myersbiz.net.
In the media and advertising business, Inertia in the face of change is a powerful force. With all the chaos, conflict and competition in the media business today is it any wonder that both advertiser and agency executives revert to their tried-and-true practices, investing the majority of their video ad budgets into trusted and reliable broadcast and cable networks? The more options that emerge, the stronger the traditional players become. Watch this week’s Jack Myers video for insights on the expanding digital video marketplace and why TV networks still dominate. Platinum Members receive custom analysis and reports, along with strategic guidance and insights.
To view, please click on the video above or visit http://jackmyers.v.reutersinsider.com/.
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About Jack Myers:
Jack is a media ecologist and chairman of Myers Media Business Network, which provides economic counsel to more than 250 media, advertising, marketing, entertainment and financial services companies who subscribe to the weekly Jack Myers Media Business Report. Jack's new book, Hooked Up: A New Generation's Surprising Take on Sex, Politics and Saving the World, shares insights into the first generation to grow up with the Internet and the positive impact they are likely to have on business, culture and society.
Members can access the report at www.myersbiz.net. I share exclusive insights from the report in this week’s Video Media Business Report, available above and through Reuters Insider iPad app, which is available at no cost to all Media Business Report members.