Coffee Not Just For The Morning Anymore - DailyTRA - MediaBizBloggers

Conventional wisdom in media has yielded advertising aligned to time and place when someone is using the product. In today’s fragmented media environment where capturing the attention of your intended audience is more difficult than ever, it is important that new opportunities be uncovered. In the Coffee example below, TRA’s Media TRAnalytics® uncovers that households that drink a lot of coffee are watching television most in the Weekday Early Morning (probably also when they are drinking coffee to get ready to work), but we also see that many other times of day, Saturday 5-8pm, for instance are an average opportunity as well. Using actual purchase data through TRA can help you wake up your media effectiveness and can drive ROI.

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