Comcast Advertising's Pooja Midha on Making it Better by Working Together (Video)
Joining me at the FreeWheel Beach at the Cannes Lions Festival of Advertising Creativity, Comcast Advertising's Chief Growth Officer Pooja Midha focused our conversation on connections and the critical importance in the advertising industry for connectivity and interoperability. While the thread connecting individuals to advertising messages is data, Comcast Advertising's theme for both its FreeWheel and Effectv divisions is not just being a data leader but paving the way to success for all stakeholders through transparency, ease of operations and removing inefficiencies.
As we sat along the Croisette in Cannes surrounded by the walled gardens of Meta and Google, Pooja emphasized Comcast Advertising's unique mission to "move TV forward" -- making it better for all stakeholders by working together. Learn how they're succeeding in their mission by joining Pooja and me for our Legends & Leaders Conversation in Cannes. Watch to the video above and at www.ComcastInSites.com and check out The 2022 Comcast Advertising Report featuring insights for modern marketers..
Jack Myers
Media Ecologist, Founder: MediaVillage and Advancing Diversity Hall of Honors Jack Myers is a media ecologist and founder of MediaVillage, the media and advertising community’s leading resource for market intelligence, education, business connection…
