The proposed deal that could merge NBC Universal with Comcast's entertainment properties, creating a new entity, has been met with pessimism on Wall Street even though there are significant synergies that make the combination a compelling one. A preliminary analysis of the challenges, potential conflicts and opportunities conducted by Jack MyersMedia Business Report suggests a generally positive prognosis for the long-term overall economic viability of the potential venture. In this week's report, I share my observations about the emerging Comcast and NBC Universal relationship and answer six questions:
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Jack Myers consults with media, agencies and marketers on transformative business models and revenue growth strategies. He can be contacted at jm@jackmyers.com.