Commercial Attentiveness Among DVR-users
Commercial attentiveness among DVR-users (ages 18 to 49) varies depending on gender. Among females who used a DVR or TiVo in the past week, 43% said that they skip all commercials compare to 35% of male DVR-users. Furthermore, 61% of females used a DVR to stop to view selected commercials, which is 7% less than men.
Originally published on December 5, 2007
Source: Myers Emotional Connections&trade Research 2007 study on Media Technology Adoption in Multichannel Homes.
Maryann Teller
Maryann has been part of the Myers team for over 30 years. She manages internal operations including content distribution, web management, human resources, accounting and research administration.
