comScore Media Insights - August 2010
By Eric Bosco The Myers Report Archives
Through an agreement with comScore, Jack Myers Media Business Report is sharing this data exclusively with our corporate subscribers.
This data reflects the leading television and consumer magazine online display advertisers for the month of August, based on comScore impressions delivered data.
| comScore Media Insights - Television | ||||
| Ad Metrix Advertiser | Geography : | United States | ||
| ©2010 comScore, Inc | Location : | All Locations | ||
| Time Period : | Aug-10 | |||
| Publisher : | Total Internet | |||
| Date : | ||||
| Advertiser | Total Internet | |||
| Total Display Ad Impressions (000) | Advertising Exposed Unique Visitors (000) | Average Frequency | ||
| Total Internet | 431,470,117 | 207,471 | 2079.7 | |
| Television | 2,248,619 | 139,643 | 16.1 | |
| 1 | Chase | 270,979 | 49,516 | 5.5 |
| 2 | Huge | 124,257 | 35,563 | 3.5 |
| 3 | Dark Blue | 107,039 | 14,318 | 7.5 |
| 4 | Weeds | 91,527 | 22,153 | 4.1 |
| 5 | Rachael Ray Show | 74,412 | 20,656 | 3.6 |
| 6 | America's Got Talent | 47,241 | 17,614 | 2.7 |
| 7 | The Big C | 38,926 | 6,329 | 6.2 |
| 8 | The Event | 32,192 | 5,923 | 5.4 |
| 9 | Angel | 26,463 | 10,722 | 2.5 |
| 10 | Wheel of Fortune | 19,523 | 4,457 | 4.4 |
| com Score Media Insights - Magazines | ||||
| Ad Metrix Advertiser | Geography : | United States | ||
| ©2010 comScore, Inc | Location : | All Locations | ||
| Time Period : | Aug-10 | |||
| Publisher : | Total Internet | |||
| Date : | ||||
| Advertiser | Total Display Ad Impressions (000) | Advertising Exposed Unique Visitors (000) | Average Frequency | |
| Total Internet | 431,470,117 | 207,471 | 2079.7 | |
| Magazines | 311,650 | 52,642 | 5.9 | |
| 1 | RealAge | 76,423 | 18,696 | 4.1 |
| 2 | Espin | 20,748 | 4,666 | 4.4 |
| 3 | Essence (Magazine) | 16,578 | 1,825 | 9.1 |
| 4 | Style | 13,139 | 3,735 | 3.5 |
| 5 | Oprah | 12,138 | 5,229 | 2.3 |
| 6 | VISIONS Magazine | 11,246 | 5,654 | 2.0 |
| 7 | Barrons | 10,173 | 3,108 | 3.3 |
| 8 | Real Simple (Magazine) | 10,031 | 753 | 13.3 |
| 9 | Better Homes and Gardens (Magazine) | 9,873 | 1,528 | 6.5 |
| 10 | Hachette Filipacchi Médias | 9,262 | 2,145 | 4.3 |
Source: http://www.comscore.com/Products_Services/Product_Index/Ad_Metrix
Eric Bosco
Chief Operating Officer ChoiceStream Eric Bosco brings nearly 20 years of experience to the role of COO at ChoiceStream. Eric most recently was Chief Product Officer at marketing data and services company comScore. Prior to comScore, Eric enjoyed a long and …
