comScore Media Insights - February 2011
By Eric Bosco The Myers Report Archives
Through an agreement with comScore, Jack Myers Media Business Report is sharing this data exclusively with our corporate subscribers.
This data reflects the leading television and consumer magazine online display advertisers for the month of February, based on comScore impressions delivered data.
| comScore Media Insights - Television | ||||
| Ad Metrix Advertiser | Geography : | United States | ||
| ©2011 comScore, Inc | Location : | All Locations | ||
| Time Period : | Feb-11 | |||
| Publisher : | Total Internet | |||
| Date : | ||||
| Advertiser | Total Internet | |||
| Total Display Ad Impressions (000) | Advertising Exposed Unique Visitors (000) | Average Frequency | ||
| Total Internet | 337,662,542 | 202,795 | 1665.0 | |
| Television | 1,264,960 | 106,028 | 11.9 | |
| 1 | Car Warriors | 58,959 | 3,197 | 18.4 |
| 2 | Mr. Sunshine | 51,133 | 12,439 | 4.1 |
| 3 | House | 39,588 | 5,802 | 6.8 |
| 4 | Jeopardy (TV Show) | 30,026 | 3,167 | 9.5 |
| 5 | Battlestar Galactica | 28,794 | 5,854 | 4.9 |
| 6 | Shedding for the Wedding | 23,745 | 2,712 | 8.8 |
| 7 | Deal or No Deal | 22,494 | 7,390 | 3.0 |
| 8 | How I Met Your Mother | 14,911 | 1,614 | 9.2 |
| 9 | American Idol | 13,325 | 1,405 | 9.5 |
| 10 | Wheel of Fortune | 12,885 | 5,519 | 2.3 |
| com Score Media Insights - Magazines | ||||
| Ad Metrix Advertiser | Geography : | United States | ||
| ©2011 comScore, Inc | Location : | All Locations | ||
| Time Period : | Feb-11 | |||
| Publisher : | Total Internet | |||
| Date : | ||||
| Advertiser | Total Display Ad Impressions (000) | Advertising Exposed Unique Visitors (000) | Average Frequency | |
| Total Internet | 337,662,542 | 202,795 | 1665.0 | |
| Magazines | 251,528 | 44,432 | 5.7 | |
| 1 | Real Simple (Magazine) | 26,675 | 4,421 | 6.0 |
| 2 | RealAge | 20,254 | 7,749 | 2.6 |
| 3 | Cooking Light (Magazine) | 13,954 | 5,493 | 2.5 |
| 4 | In Style (Magazine) | 12,302 | 2,189 | 5.6 |
| 5 | BuyerZone | 10,341 | 3,853 | 2.7 |
| 6 | People (Magazine) | 9,067 | 2,179 | 4.2 |
| 7 | Empire | 8,943 | 56 | 158.5 |
| 8 | Brides (Magazine) | 7,268 | 417 | 17.4 |
| 9 | Glamour | 7,119 | 1,008 | 7.1 |
| 10 | Taste of Home (Magazine) | 6,986 | 1,453 | 4.8 |
Source: http://www.comscore.com/Products_Services/Product_Index/Ad_Metrix
Eric Bosco
Chief Operating Officer ChoiceStream Eric Bosco brings nearly 20 years of experience to the role of COO at ChoiceStream. Eric most recently was Chief Product Officer at marketing data and services company comScore. Prior to comScore, Eric enjoyed a long and …
