comScore Media Insights - January
By Eric Bosco The Myers Report Archives
Through an agreement with comScore, Jack Myers Media Business Report is sharing this data exclusively with our corporate subscribers.
This data reflects the leading television and consumer magazine online display advertisers for the month of January, based on comScore impressions delivered data.
| comScore Media Insights - Television | ||||
| Ad Metrix Advertiser | Geography : | United States | ||
| ©2011 comScore, Inc | Location : | All Locations | ||
| Time Period : | Jan-11 | |||
| Publisher : | Total Internet | |||
| Date : | ||||
| Advertiser | Total Internet | |||
| Total Display Ad Impressions (000) | Advertising Exposed Unique Visitors (000) | Average Frequency | ||
| Total Internet | 384,256,737 | 204,229 | 1881.5 | |
| Television | 2,569,753 | 129,250 | 19.9 | |
| 1 | Wheel of Fortune | 139,589 | 10,167 | 13.7 |
| 2 | Skins | 64,678 | 7,807 | 8.3 |
| 3 | Hot in Cleveland | 62,018 | 11,355 | 5.5 |
| 4 | CBS News | 55,855 | 10,517 | 5.3 |
| 5 | Selling New York | 54,964 | 12,896 | 4.3 |
| 6 | The Cape | 54,792 | 13,767 | 4.0 |
| 7 | White Collar | 51,195 | 10,646 | 4.8 |
| 8 | Modern Family | 50,686 | 10,760 | 4.7 |
| 9 | Deadliest Catch | 41,480 | 7,594 | 5.5 |
| 10 | Deal or No Deal | 32,721 | 7,204 | 4.5 |
| com Score Media Insights - Magazines | ||||
| Ad Metrix Advertiser | Geography : | United States | ||
| ©2011 comScore, Inc | Location : | All Locations | ||
| Time Period : | Jan-11 | |||
| Publisher : | Total Internet | |||
| Date : | ||||
| Advertiser | Total Display Ad Impressions (000) | Advertising Exposed Unique Visitors (000) | Average Frequency | |
| Total Internet | 384,256,737 | 204,229 | 1881.5 | |
| Magazines | 343,799 | 56,478 | 6.1 | |
| 1 | RealAge | 46,114 | 18,504 | 2.5 |
| 2 | Better Homes and Gardens (Magazine) | 29,995 | 1,439 | 20.8 |
| 3 | Prevention (Magazine) | 20,444 | 3,130 | 6.5 |
| 4 | Southern Living (Magazine) | 17,151 | 6,401 | 2.7 |
| 5 | People (Magazine) | 15,723 | 5,528 | 2.8 |
| 6 | Barrons | 12,080 | 3,576 | 3.4 |
| 7 | BuyerZone | 11,834 | 3,674 | 3.2 |
| 8 | Seventeen (Magazine) | 10,656 | 2,171 | 4.9 |
| 9 | Espin | 10,284 | 2,444 | 4.2 |
| 10 | All You (Magazine) | 8,368 | 787 | 10.6 |
Source: http://www.comscore.com/Products_Services/Product_Index/Ad_Metrix
Eric Bosco
Chief Operating Officer ChoiceStream Eric Bosco brings nearly 20 years of experience to the role of COO at ChoiceStream. Eric most recently was Chief Product Officer at marketing data and services company comScore. Prior to comScore, Eric enjoyed a long and …
