comScore Media Insights - January

By The Myers Report Archives
Cover image for  article: comScore Media Insights  - January

Through an agreement with comScore, Jack Myers Media Business Report is sharing this data exclusively with our corporate subscribers.

This data reflects the leading television and consumer magazine online display advertisers for the month of January, based on comScore impressions delivered data.

comScore Media Insights - Television
Ad Metrix Advertiser Geography : United States
©2011 comScore, Inc Location : All Locations
    Time Period : Jan-11
    Publisher : Total Internet
    Date :  
Advertiser Total Internet
Total Display Ad Impressions (000) Advertising Exposed Unique Visitors (000) Average Frequency
      Total Internet 384,256,737 204,229 1881.5
      Television 2,569,753 129,250 19.9
1     Wheel of Fortune 139,589 10,167 13.7
2     Skins 64,678 7,807 8.3
3     Hot in Cleveland 62,018 11,355 5.5
4     CBS News 55,855 10,517 5.3
5     Selling New York 54,964 12,896 4.3
6     The Cape 54,792 13,767 4.0
7     White Collar 51,195 10,646 4.8
8     Modern Family 50,686 10,760 4.7
9     Deadliest Catch 41,480 7,594 5.5
10     Deal or No Deal 32,721 7,204 4.5
         
         
         
com Score Media Insights - Magazines
Ad Metrix Advertiser Geography : United States
©2011 comScore, Inc Location : All Locations
    Time Period : Jan-11
    Publisher : Total Internet
    Date :  
Advertiser Total Display Ad Impressions (000) Advertising Exposed Unique Visitors (000) Average Frequency
      Total Internet 384,256,737 204,229 1881.5
      Magazines 343,799 56,478 6.1
1     RealAge 46,114 18,504 2.5
2     Better Homes and Gardens (Magazine) 29,995 1,439 20.8
3     Prevention (Magazine) 20,444 3,130 6.5
4     Southern Living (Magazine) 17,151 6,401 2.7
5     People (Magazine) 15,723 5,528 2.8
6     Barrons 12,080 3,576 3.4
7     BuyerZone 11,834 3,674 3.2
8     Seventeen (Magazine) 10,656 2,171 4.9
9     Espin 10,284 2,444 4.2
10     All You (Magazine) 8,368 787 10.6
         

Source: http://www.comscore.com/Products_Services/Product_Index/Ad_Metrix

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