comScore Media Insights - July 2010

By Jack Myers TomorrowToday Archives

Through an agreement with comScore, Jack Myers Media Business Report is sharing this data exclusively with our corporate subscribers.

This data reflects the leading television and consumer magazine online display advertisers for the month of June, based on comScore impressions delivered data.

comScore Media Insights - Television
Ad Metrix Advertiser Geography : United States
©2010 comScore, Inc Location : All Locations
    Time Period : Jul-10
    Publisher : Total Internet
    Date :  
Advertiser Total Internet
Total Display Ad Impressions (000) Advertising Exposed Unique Visitors (000) Average Frequency
      Total Internet 435,685,130 206,950 2105.3
      Television 2,024,578 130,520 15.5
1     Chase 275,212 55,202 5.0
2     The Closer 102,176 15,364 6.7
3     Huge 67,543 25,202 2.7
4     Masterchef 59,713 11,073 5.4
5     Covert Affairs 53,767 14,877 3.6
6     Rachael Ray Show 53,566 11,829 4.5
7     My Boys 47,942 10,398 4.6
8     Wheel of Fortune 39,537 11,261 3.5
9     CBS News 37,307 11,645 3.2
10     America's Got Talent 32,832 10,158 3.2
         
         
         
com Score Media Insights - Magazines
Ad Metrix Advertiser Geography : United States
©2010 comScore, Inc Location : All Locations
    Time Period : Jul-10
    Publisher : Total Internet
    Date :  
Advertiser Total Display Ad Impressions (000) Advertising Exposed Unique Visitors (000) Average Frequency
      Total Internet 435,685,130 206,950 2105.3
      Magazines 319,187 52,740 6.1
1     RealAge 68,495 19,490 3.5
2     Essence 27,719 2,823 9.8
3     Espin 26,819 5,338 5.0
4     Style 22,606 5,294 4.3
5     Living Etc Magazine 15,748 3,982 4.0
6     Oprah 14,879 6,191 2.4
7     Southern Living  11,637 1,954 6.0
8     Real Simple  11,259 925 12.2
9     Better Homes and Gardens  9,761 1,965 5.0
10     Barrons 9,700 4,217 2.3

Source: http://www.comscore.com/Products_Services/Product_Index/Ad_Metrix

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