comScore Media Insights - May 2011
By Eric Bosco The Myers Report Archives
Through an agreement with comScore, Jack Myers Media Business Report is sharing this data exclusively with our corporate subscribers.
This data reflects the leading television and consumer magazine online display advertisers for the month of May, based on comScore impressions delivered data.
| comScore Media Insights - Television | ||||
| Ad Metrix Advertiser | Geography : | United States | ||
| ©2011 comScore, Inc | Location : | All Locations | ||
| Time Period : | May-11 | |||
| Publisher : | Total Internet | |||
| Date : | ||||
| Advertiser | Total Internet | |||
| Total Display Ad Impressions (000) | Advertising Exposed Unique Visitors (000) | Average Frequency | ||
| Total Internet | 367,051,407 | 207,990 | 1764.8 | |
| Television | 1,657,932 | 122,720 | 13.5 | |
| 1 | Wheel of Fortune | 178,776 | 23,675 | 7.6 |
| 2 | America's Got Talent | 95,239 | 33,456 | 2.8 |
| 3 | Glee | 71,788 | 12,036 | 6.0 |
| 4 | Battlestar Galactica | 67,524 | 14,353 | 4.7 |
| 5 | Today Show | 59,625 | 6,306 | 9.5 |
| 6 | Last Comic Standing | 55,798 | 23,431 | 2.4 |
| 7 | American Idol | 46,852 | 7,495 | 6.3 |
| 8 | CONAN | 21,007 | 10,880 | 1.9 |
| 9 | The Secret Life of the American Teenager | 20,733 | 6,330 | 3.3 |
| 10 | Desperate Housewives | 14,921 | 5,069 | 2.9 |
| *Data based on displad ad impressions delivered as an advertiser, not as a publisher | ||||
| com Score Media Insights - Magazines | ||||
| Ad Metrix Advertiser | Geography : | United States | ||
| ©2011 comScore, Inc | Location : | All Locations | ||
| Time Period : | May-11 | |||
| Publisher : | Total Internet | |||
| Date : | ||||
| Advertiser | Total Display Ad Impressions (000) | Advertising Exposed Unique Visitors (000) | Average Frequency | |
| Total Internet | 367,051,407 | 207,990 | 1764.8 | |
| Magazines | 528,982 | 74,986 | 7.1 | |
| 1 | Nylon TV | 154,468 | 43,713 | 3.5 |
| 2 | RealAge | 102,682 | 16,706 | 6.1 |
| 3 | Newsweek | 21,620 | 3,143 | 6.9 |
| 4 | PC Magazine | 20,950 | 5,161 | 4.1 |
| 5 | Smart Money | 16,208 | 4,299 | 3.8 |
| 6 | Allure | 12,305 | 3,810 | 3.2 |
| 7 | Real Simple | 10,711 | 1,528 | 7.0 |
| 8 | People | 10,600 | 4,266 | 2.5 |
| 9 | Men's Health | 9,570 | 1,080 | 8.9 |
| 10 | Glamour | 8,394 | 742 | 11.3 |
| *Data based on displad ad impressions delivered as an advertiser, not as a publisher | ||||
Source: http://www.comscore.com/Products_Services/Product_Index/Ad_Metrix
Eric Bosco
Chief Operating Officer ChoiceStream Eric Bosco brings nearly 20 years of experience to the role of COO at ChoiceStream. Eric most recently was Chief Product Officer at marketing data and services company comScore. Prior to comScore, Eric enjoyed a long and …
