Content Is Queen -- Data-Led Storytelling (VIDEO)

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DPAA Short Connects is the video news and interview series that goes into the hearts, minds, homes and decision-making of today's ad leaders. In this episode, well-known content creator Shannon Pruitt (pictured below), president of content and managing director at MDC, talks with DPAA CEO Barry Frey on the role of content in today’s advertising landscape.

From her experience working with Mark Burnett to her current position, and thinking on the role of content and experiences, Shannon shares her insights. She proclaims that "content should be the experience not disrupt it" and that she is "super excited and bullish on digital out of home."

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