Corporate Spotlight: MarketShare Partners Shifts Metrics from Eyeballs to Outcomes | short

Originally published: 12/03/09

MarketShare Partners (MSP) is gaining the attention of leading marketers, agencies and media companies based on sophisticated strategic marketing analytics that are redefining marketing measurement and providing unequaled tools for marketing budget allocation. MSP has developed a suite of proprietary analytic and software solutions that enable companies to determine how best to generate sales results and effectively reach the 21st Century consumer who, in this era of media fragmentation, social media, search and commercial displacement technologies, is increasingly difficult to reach. MSP has created state-of-the-art solutions for analyzing the marketing and media ecosystem to drive optimum marketing and media efficiencies and refocus on results and outcomes rather than eyeballs.

This company profile is being provided to corporate subscribers to Jack Myers Media Business Report. (Subscribers receive detailed information on the MSP service and business model.) This bonus report is a supplement to our weekly Subscriber-Only report and is provided for information and advisory purposes. The management of MarketShare Partners participated in the preparation of this report. Learn more atwww.marketsharepartners.comor contact Wes Nichols, co-founder and CEO, atwnichols@marketsharepartners.com .

Jack Myers provides advisory services to emerging companies that serve the evolving needs of media companies, agencies and marketers. He serves as a non-paid member of the Board of Advisors of MarketShare Partners.