Mention open source to someone and the first thought that blossoms in that someone's mind is Linux and other computer software formats available the last few decades -- formats that operate anywhere, under any situation and under no restraints or limitations. Over the last year Publicis Media unit Blue 449, with eBay among its clients, has fashioned a work environment modeled after open source. In this exclusive interview, Blue 449 USA President Keith Mackay (pictured above) explains how this model impacts his organization and sizes up the likelihood that it could become prevalent throughout the advertising industry.
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