Crime, Cops, Lawyers, Drama … Preferred Viewing Among Osteo Patients - DailyTRA

Osteoporosis affects about 10 million Americans with another 34 million at risk. While this disease is not curable, it is treatable. And the rise among an aging America will incessantly present a need for prescription remedies.

In 1st Quarter 2011, $13 million advertising were spent across broadcast and cable on prescription drugs branded for Osteoporosis. Instead of traditional demographic targeting, advertisers can efficiently reach their niche audience of patients and reduce waste with a national TV buy by selecting inventory that will have the greatest presence of patients and not just a demographic surrogate.

TRA’s TV Health-Ratings™ powered by SDI is the solution. Our unique single-source intelligence combines viewing and actual prescription behavior to help pinpoint which networks, dayparts and programs across broadcast and cable are most efficient in reaching Osteoporosis patients.

The following chart highlights the most effective Broadcast primetime programs to reach viewers who are using prescription remedies to treat their Osteoporosis.

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