Crossmedia's Chief Strategy Officer Anne Bologna On Harnessing the Shifts in Today's Ad Environment (Video)

By WomenAdvancing Archives
Cover image for  article: Crossmedia's Chief Strategy Officer Anne Bologna On Harnessing the Shifts in Today's Ad Environment (Video)

Starting at the age of six, Crossmedia's Chief Strategy Officer, Anne Bologna, has been wanting to get to work doing something useful rather than biding her time. She has done that and more -- from her successful creation of her own early female-led independent creative agency, to her client stint at Trip Advisor, to her current role as a leader of the award-winning Crossmedia team.

Lean in to what you love and you won't have to work a day of your life. That's an adage Anne adheres to and credits for her steady rise. In this WomenAdvancing conversation we talk about where opportunities lie as well as how to put attributes such as impatience to work in your favor and how this can help you harness the shifts in today's ad environment. And we look at the role of entertainment and its ability to ride the wave from push to pull in customer-first marketing.


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