Crown Media’s Wonya Lucas: Celebrating the Season with an Inspiring Vision for Inclusion and Growth

By Legends & Leaders Archives
Cover image for  article: Crown Media’s Wonya Lucas: Celebrating the Season with an Inspiring Vision for Inclusion and Growth

Wonya Lucas, the President/CEO of Crown Media Family Networks, has an unequaled legacy in the media community. Her dad, Bill Lucas, was hired by Ted Turner and the Atlanta Braves as the first Black General Manager in Major League Baseball and her uncle was the legendary Hank Aaron. Her mom was Vice President of Community Affairs at Turner Broadcasting, which Wonya joined after gaining experience in brand management at Clorox and Coca-Cola. After rising in the ranks at TBS, Wonya’s career spanned leadership roles at The Weather Channel, TV One, Discovery, PBS and NPR prior to joining the Hallmark family in 2020, just months before the pandemic redefined her priorities.

A member of the Board of Jurors for the Peabody Awards and a trustee for Sundance Institute, the graduate of Georgia Institute of Technology and Wharton School of Business has been schooled in the technological and cultural transformation of the media business. In my Legends & Leaders conversation with Wonya, she eloquently communicates her priorities and plans, her vision for the industry, and how the Hallmark brand provides a navigational guide for Crown Media’s focus on a wide and inclusive spectrum of programming. Wonya’s passion and soft-spoken leadership provide the media community with an important new voice of leadership. I’m honored to share that voice and encourage you to spend a few minutes during this year’s Countdown to Christmas viewing Legends & Leaders with Wonya Lucas.

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