Cruise Enthusiasts and Mutual Funds Investors Share Barbara Walters in Common - DailyTRA


The Barbara Walters Special, 10 Most Fascinating People, attracted more viewers than any other top rated broadcast program for the week of Dec 6th, 2010…at least when it came to viewers who are Cruise Enthusiasts and Investors of Mutual Funds and Annuities. Advertisers of both Mutual Funds and Cruises can improve their return on TV by finding their right audience on television. With this information from TRA’s Media TRAnalytics®, advertisers are now able to tailor their messages to fit their audience and eliminating inefficiencies in their media spend and ultimately increasing ROI. To learn more about please visit

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