Dear Media: We Hoaxed You! Love, Taylor Swift and Apple Music

Maybe! Listen to our argument!

And…

“I Want My MTV” is out, and “I AM My MTV” is in, but will anybody care?

It’s episode 22 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey.

Plus, rants and raves about Amazon’s trend-setting plan to pay some self-published authors based on the number of pages read, and the one irrefutable, universal law of podcasting success – or not

Listen as we go inside media to reveal the ugly truth!

Go here for:

• Pandora co-founder Tom Conrad’s Twitter tirade on the Apple/Taylor Swift PR masterstroke
• 24/7 Wall Street on Apple’s real motivation behind Apple Music
• Digiday on “MTV Bump” and the network’s brand reformulation (for better or worse)
• Apple will pay Kindle authors only based on pages read
• The one law of podcasting success that leads you to a course where you can pay to learn all the others

Special thanks once again to our awesome producer! Jeff Schmidt – Exciting Audio for Media.

Don’t forget to subscribe to Media Unplugged at iTunes or on Stitcher (for you RSS jockeys, here’s the feed).

And tweet us at @tomasacker and @markramseymedia using #mediaunplugged if you have any comments or content ideas.

The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillage.com management or associated bloggers.